2. What is unconscious gender bias. Why is it a problem?

Unconscious gender bias is unfair beliefs about a person because of their gender. Often, people are not aware of their own gender bias. It is ‘unconscious’ or automatic.

Read/watch two of the following examples of unconscious gender bias, and learn how to challenge it:

  • Watch this clip from ABC’s ‘The Drum’. It shows how the Tropfest film competition increased the number of women finalists.
  • Watch this clip in which a riddle reveals the unconscious gender biases of people on the street.
  • Read these articles written by colleagues Martin and Nicole. They swapped email signatures and noticed big differences in the way their colleagues and clients treated them.
  • Read this article about the experience of two women. They struggled to get their internet start-up business off the ground. This changed when they invented a male founder.

How does it help?

Unconscious gender bias can make it difficult for women to be involved in leadership and decision-making. Promoting women’s decision-making and independence is important for preventing violence against women.

Keep going!

Continue to take action to challenge unconscious gender bias:

  • Become aware of your own unconscious gender bias.
  • Call out gender bias when you notice it in your everyday life.
  • Suggest unconscious gender bias training for you and your colleagues.

Please note that these clips/articles contain information regarding the topics of sexism, gender inequality and violence against women. If you find the information distressing, please click through for information and support on self care. If you or someone you know is experiencing violence, please visit the our help section for further information and support.